UNIVERSIDAD TECNOLÓGICA DE CHILE
INSTITUTO PROFESIONAL
CENTRO DE FORMACIÓN TÉCNICA

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Chris Anderson

La muerte del marketing masivo

Actual editor de la revista Wired, su bestseller The Long Tail reveló un novedoso concepto: Internet ha cambiado las leyes de distribución y las reglas del mercado.

Part scientist, economist, and physicist, Anderson is author of The Long Tail about the rise of the niche as a powerful economic force. His predictions on business and the economy stem from his profound understanding of our interaction with technology.

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